UPC’s ‘My Sustainable Abu Dhabi’ Facebook campaign concludes with contest winner announced
Paris-Sorbonne University Abu
Dhabi student wins for pushing Estidama sustainability
Abu Dhabi Urban Planning Council (UPC), as part of its
"UniverCity" Outreach Programme and through its community
engagement plans, announced the successful completion of the
'My Sustainable Abu Dhabi' campaign. The campaign aimed to
get students to pledge their support to UPC and Estidama's effort
on increasing awareness on sustainability initiatives.
The Facebook university student contest, which was part of the
'My Sustainable Abu Dhabi' campaign, reached out to all
university students in the UAE in an attempt to embrace and
practice sustainability as a lifestyle.
Nikita Shroff, a post graduate student in French literature at
the Paris-Sorbonne University Abu Dhabi, won the contest totaling
520 points by inviting 318 of her Facebook friends to take the
sustainability pledge of which 86 signed up for the pledge. She
took home an iPad for her efforts at promoting UPC's sustainability
messages through the social media platform.
Two other students also gained overwhelming points of over 400,
while four others got 100 points each.
"The My Sustainable Abu Dhabi Facebook contest was
highly successful as it involved students from several universities
in the UAE. Our drive to involve communities in a dialogue on the
Emirate's urban sustainable development enabled this campaign to
deliver our key messages to the next generation and exchange their
views on the same. The results of the contest are very positive and
an encouraging sign for the UPC as Estidama's success relies on the
ongoing support and commitment of the youth," said Abdulla Al Sahi,
Director of Corporate Services, UPC.
The Facebook campaign was also complemented by visits to
universities such as HTC Men and Women, Zayed University, Al Hosn
University, Khalifa University, Paris-Sorbonne University Abu Dhabi
and Abu Dhabi University. An overwhelming feedback and support from
each university resulted in the campaign providing impetus to the
The contest saw students pledging their support to the campaign
by getting their Facebook friends to sign and pledge their support
in turn. Some also wrote their own pledge to better their chances
of winning the contest. The contest was designed for students to
get at least 500 points by inviting a maximum of their friends to
sign up and pledge their support to the campaign and become
eligible to win.
Following its activation and communication efforts on Twitter,
Facebook and Youtube, the Abu Dhabi Urban Planning Council (UPC) is
developing its own digital communication platform called
"CityPulse" to initiate and maintain dialogue with citizens and
residents. Through CityPulse, UPC intends to offer a wide range of
community services from a digital platform that will encapsulate
on-line applications development for websites, mobiles and tablets.
Additionally, the UPC launched its "Shaping your City-Scape"
advertising campaign as it strives to engage with citizens and
residents and encourage them to be part of the planning
For more information on the Abu Dhabi Urban Planning Council
(UPC) please visit www.upc.gov.ae or follow UPC on
Twitter at www.twitter.com/adupc or on
Facebook at www.facebook.com/adupc or
on Youtube www.youtube.com/videosadupc.